ree Couture is an exciting new British Furniture House, fronted by talented and
innovative furniture designer-maker Troo Heath-Crew. Tree Couture produces exclusive
artisan collections for discerning clients across the world from its atelier in London.
Troo Heath-Crew's vision when starting her business was to cater to a gaping chasm in
the market for individual pieces of exceptionally high-quality creation and design,
preferring in this age of homogeneity to create handcrafted pieces that are personal
and very special limited-editions, for her ever-expanding clientele.
Tree Couture was borne out of Troo's passion for trees and timber. And a desire to craft
this incredibly strong and versatile natural material into pieces that bring style, beauty,
functionality and longevity into people's lives.
Like couturiers working within the realm of haute couture, Tree Couture
is defined by its use of the very finest materials and its dedicated craftsmanship. Tree
Couture celebrates all the fine, intricate painstaking detailing and solidity of fine
antiques but with a contemporary sensibility and a thoroughly modern attitude.
The result is a series of stunningly beautiful and yet highly practical pieces that fit in
effortlessly with our 21st century lifestyles.
Wood has an inherently adventurous nature - it loves embracing other materials and Tree Couture
loves introducing it to glass, metals, perspex, fabric and a host of other inspiring and
innovative partners.
At the heart of everything that Tree Couture produces is a commitment
to using materials of the highest quality, sustainability and ethical provenance. Thin veneers
and MDF are avoided for their lack of durability and 'shallow' appearance, and perfectly seasoned,
hand-selected solid hardwoods are always the core material of choice. For every piece of furniture
created, a native sapling tree is planted in a beautiful arboretum in Herefordshire.
Launching with a breath-taking treasure chest The Ah Mwa, handcrafted in hardwoods from sustainable
sources and lined in the finest Italian leather, the Ah Mwa presents its owner with a contemporary
twist on the jewellery box, allowing clients to properly curate their entire jewellery and accessory
collections by showcasing them in a unique setting that also enhances the boudoir.
Furniture designer & maker and self-confessed nemophilist: meet the creative force behind Tree Couture and read her wholly unorthodox back-story covering Amazonian dolphins to French tongue-twisters.
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